As representatives from dealers, media and other organizations poured into the conference center at the MGM Grand in Las Vegas, Nevada for BRP’s annual dealer meeting, many were buzzing with what to expect from Sea-Doo. As the lights dimmed and the music climbed, BRP’s CEO Jose Boisjoli was more than happy to share some of the philosophies and motivations propelling the brand not only into 2020, but beyond.

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