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    Rustymuscle's Avatar
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    Aug 2007
    Hendersonville, TN

    Gallery: 6th Annual Sea-Doo Ultimate Owner’s Ride

    There are ways to cultivate the owner experience. When Dodge first launched its open-roofed, V10-powered Viper roadster, marketers sought to make the purchasing experience far more inclusive by issuing owners a unique jacket, a subscription to an exclusive monthly newsletter and invites to Viper-only track days and driving schools. The result was an immediate customer-satisfaction rating that Corvette quickly needed to bridge.

    More at WatercraftJournal.Com
    Last edited by Rustymuscle; 10-17-2016 at 04:39 PM.

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