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  1. #1
    Rustymuscle's Avatar
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    The Watercraft Journal By The Numbers: May 2015



    “I don’t know what you do for a living, but…” was how Pro Watercross’ AJ Handler began a conversation last month. He didn’t get to finish his sentence before I jumped all over the poor guy. AJ’s innocent segue hit a nerve, a very sensitive one that has been a pet peeve of mine for the last 18 months. During a very short time, we have leapfrogged so far ahead in readership, daily traffic and of the rest of the personal watercraft industry that many think it can’t be that difficult to do.

    All things being said, I personally, am incredibly humbled and a little surprised with the immediate success of The Watercraft Journal. From January 1st to December 31st of 2014, we welcomed over 117,000 unique readers. That’s an average of 9,750 a month. In plain speak, that is an average of 9,750 copies of a print magazine sold. The next biggest magazine sells less than 3,000 copies every other month.

    More at WatercraftJournal.Com
    Last edited by Rustymuscle; 06-01-2015 at 12:46 PM.


  2. #2
    The Rooster's Avatar
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    Great work Kevin. I think it also reflects the quality of content within the articles as well as the quality of your core group of contributing writers !!!


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    Q in Arizona's Avatar
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    Yep, great work Kevin!


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    Rustymuscle's Avatar
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    Thanks fellas. I realized this edition of By The Numbers is dripping with hubris, but it's really to hammer the point down to potential advertisers that The Watercraft Journal is the best route to get your brand in front of as many eyes as possible.

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    OzarkYamMonster's Avatar
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    Thanks kevin, for all that you do .... I think you are an outstanding journalist. Each new publication is better than the last. I think I will have to develop a new PWC item or innovation so that I can use your advertising process LOL. keep up the great work. Steve @ Lake Of The Ozarks

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    Rustymuscle's Avatar
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    Thank you, Steve. Although we do it for the enthusiasts, it's our advertisers who keep us going. Let me know how we can put WCJ to work for you!

  8. #7
    big john's Avatar
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    keep up the good work Kevin !!!!!!

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