Roger Berkon: Some Unsolicited Advice For Racers Looking For Sponsors

[Rustymuscle]

At today’s “touring series” level, personal watercraft (PWC) racing is not only becoming a serious sport, it can easily become a business and an investment. It can be an investment in a state-of-the-art PWC, or two, support equipment, a hauler; an investment in team development, crew recruitment and travel to each of a minimum of twelve poorly scheduled geographically divergent race venues per season year.

Even the well-funded teams and riders are considering outside sources to fund their racing budgets. The outside sourcing, and the search for commercial participants (sponsors) and investors, must be done with the same research and consultation as any other business investment or capital expenditure. You and your outside sources have every right to expect a reasonable return; be it in hard dollars to your race team, or the benefits of brand development programs and campaigns that stimulate higher sales volume and increased traffic resulting in subsequent profit to your outside sources.

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